Service testing — $0 cost
Free grant traffic allowed us to evaluate demand and optimise the offer before scaling paid advertising.
market testing cost
About the project
Implementation details
The client planned to launch a new service but was unsure about demand. Instead of investing their own funds in market research, we used free traffic from Google Ad Grants. Over 3 months, the campaign allowed them to evaluate demand, optimise the landing page, and prepare to scale paid advertising — all for $0.
Implementation
What we did
- Free traffic for demand testing
- Landing page with a form
- Testing different target groups
- Keyword analysis for the new service
- Results report before scaling
Results
Campaign results
Proof
Real results from our Google Ads campaigns
50.3K clicks · 241K impressions · CPC $1.19
26.1K clicks · 272K impressions · CPC $3.06
21.7K clicks · 283K impressions · CPC $0.89
30.1K clicks · 339K impressions · CPC $3.17
61.1K clicks · 4.73K conversions · $82.9K budget
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